OUR BIG IDEA

Management’s most important function is to drive growth but this is often neglected to deal with day-to-day fire-fighting. Our approach combines a return to rigorous process for growth planning, by providing our own framework and tools to identify and evaluate growth options (see diagram), with an experienced team possessing the skills to implement those plans in practice. Contact us to find out how we can help you to drive your business growth.

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MEET US

WE ARE THE BEST

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David Edwards

Founder & Principal Consultant
00 971 50 875 8387

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In Brief:
Over 30 years’ experience of growth consulting across a wide range of business sectors and in over 40 countries
Disciplines:
MACE studies, competitive intelligence, benchmarking, viability and feasibility studies and business planning
Industry expertise:
FMCG, agri-food, food service/HORECA, retailing, clothing, consumer durables, construction and construction materials, financial services
Country experience:
Arab markets (especially Saudi Arabia and GCC), Iran, East & South-East Asia, Western Europe
Qualifications:
BA (Hons) Business Studies, Buckinghamshire University; Chartered Institute of Marketing – Chartered Marketer; Postgraduate Certificate in B2B Marketing, Kellogg School of Management, Chicago.
Languages:
English (native); German (fluent), French (working proficiency)

Yamen AbouLatif

Founder & Principal Consultant
001 514 582 7255

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In Brief:
15 years’s experience of industry market research and market consulting across a range of business sectors, FMCG and packaging in particular, in the MENA region.
Disciplines:
MACE studies, competitive intelligence, benchmarking; viability/feasibility studies and business planning
Industry expertise:
FMCG (especially food & beverages), food service/HORECA, retailing, packaging, agri-food, construction materials, spare parts
Country experience:
Arabian Gulf (Especially Saudi Arabia, UAE and Kuwait), the Levant ( Jordan, Syria and Lebanon), Iran, Iraq, North Africa (Especially Libya and Tunisia) and Sudan
Qualifications:
Bachelor Degree in Economics & Commerce from University of Damascus
Languages:
Arabic (native); English (fluent)

JB Isabelle

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In Brief:
Adaptable, multilingual and multinational with extensive consulting experience in the FMCG industry.
Disciplines:
Mace studies, viability/feasibility, business case preparation, competitive intelligence, benchmarking, international best practice, sales performance optimization, portfolio analysis and judgemental bootstrapping
Industry Expertise:
FMCG (especially food & beverages); food ingredients; packaging
Country experience:
Russia, Poland, Hungary, Serbia, Croatia, Slovenia, Algeria, Turkey, Cyprus, Macedonia, Montenegro, Bosnia & Herzegovina, Kosovo and Albania.
Qualifications:
Bachelors in Business Studies and Language from Trinity College Dublin. Masters Degree in International Marketing Practice from UCD Michael Smurfit Graduate Business School, Dublin.
Languages:
English (native); French (native); Russian (fluent); Polish (fluent); Italian (fluent)

Mark Haggett-King

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In Brief:
Impactful, practical marketer with top multinational background.
Disciplines:
Sales Performance, Practical marketing best practice
Industry Expertise:
FMCG and retail
Country experience:
GCC countries (UAE, KSA, Bahrain, Kuwait, Qatar, Oman), UK
Qualifications:
B.Sc. (Dual Hons.) Biochemistry and Zoology, Sheffield University; Post Graduate Diploma in Marketing, Chartered Institute of Marketing
Languages:
English (native); German (conversational)

Michelle Mckenna

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In Brief:
Social media and digital marketing specialist with practical experience in both Europe and MENA
Disciplines:
Digital marketing, new media and social media strategies
Industry Expertise:
FMCG, healthcare, education,publishing
Country experience:
Arabian Gulf, Eastern Europe (Russia, Poland)
Qualifications:
BSc in Maths, Chemistry and Biology from National University of Ireland Maynooth; MSc (First Class Honours) in International Marketing from University College Dublin; Postgraduate Diploma in Digital Marketing
Languages:
English (native)

Steve Dormon

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In Brief:
As a multinational advertising account director, helped build some of the world’s biggest brands
Disciplines:
Brand Strategy, Communications Strategy, Corporate / Brand Identity & Design
Industry Expertise:
FMCG, Wine & Spirits, Hospitality, Airlines, Technology, Finance, Broadcast Media, Automotive
Country experience:
Extensive global and regional experience (esp. APAC, CEE, Europe, Latin America)
Qualifications:
BA (Hons) Business Studies, Manchester Metropolitan University; Chartered Institute of Marketing Diploma
Languages:
English (native); French (working proficiency)

Mark Mortimer-Davis

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In Brief:
Over 30 years’ of specialism in all aspects of retailing and related activities with market leaders
Disciplines:
Retail operations, category management, key account management, strategy development & implementation, Loyalty program design & Implementation, Human development, Sales, Direct Marketing
Industry Expertise:
Retail, Loyalty
Country experience:
Arab markets (especially Saudi Arabia and GCC), South East Asia (especially Thailand)
Languages:
English (native)

Geoffrey Smith

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In Brief:
Analytical marketing thinker with wide-ranging experience
Disciplines:
MACE studies, competitive intelligence, benchmarking, viability and feasibility studies and business planning
Industry Expertise:
Food & beverage, luxury goods, jewellery, fashion retail, corporate intelligence, branding
Country experience:
Saudi Arabia, Egypt, Russia, Poland, Bulgaria, Kazakhstan
Qualifications:
Law degree from Cambridge. Second degree in Russian at London University, graduating 1st Class
Languages:
English (native), Russian & French (fluent)

Blair Triplett

Managing Partner
BELIEVE BRANDING

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In Brief:

BELIEVE is a branding agency – specialists in turning products into consumer brands that engage people, have longevity and add tangible value to the brand owners hrough brand strategy, packaging design and structural design
Unlock A Compelling Story:
Whether creating a new story, or recrafting an existing one, every brand needs a compelling story and a reason to believe.
A Picture Is Worth 1000 Words:
We are experts at turning these brand stories into a visual form that engages people in the few seconds you have to gain their attention.
Truth:
We need to identify what makes a brand truly ‘special’. Truth is the glue that connects people to brands and allows them to avoid the ‘hard sell’.
Big Idea:
The single ‘big idea’ requires simplicity and consistency of execution in order to cut-through the clutter and noise of the competition.

Brian Smith

Founder
Booth Smith Food Technology

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In Brief:

BSFT delivers an intelligent approach to food technology consultancy in the food industry – internationally.
Disciplines:
New food business, food plant planning, food product development
Who We Are:
Highly professional, internationally experienced, food technologists and engineers in developing new products, choosing appropriate technology and packaging, designing plant layouts and implementing food industry projects large and small.